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Why does peeking at an A/B test and stopping early inflate false positives?

  1. A Repeated testing raises the chance of crossing the threshold by chance alone
  2. B The data becomes corrupted
  3. C The sample becomes biased
  4. D Variance increases over time
Answer

Repeated testing raises the chance of crossing the threshold by chance alone

Sample size should be determined in advance, or sequential testing methods used that correct for repeated looks.

All Data Science MCQs

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