Why should a payment gateway be added as a referral exclusion?
- A Returning from it otherwise starts a new session and attributes the conversion to the gateway
- B It slows the checkout
- C It duplicates transactions
- D It blocks the conversion event
Answer
Returning from it otherwise starts a new session and attributes the conversion to the gateway
This is one of the most common causes of e-commerce attribution being wrong, and it hides the true performance of every channel.





