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Why should a payment gateway be added as a referral exclusion?

  1. A Returning from it otherwise starts a new session and attributes the conversion to the gateway
  2. B It slows the checkout
  3. C It duplicates transactions
  4. D It blocks the conversion event
Answer

Returning from it otherwise starts a new session and attributes the conversion to the gateway

This is one of the most common causes of e-commerce attribution being wrong, and it hides the true performance of every channel.

All Google analytics MCQs

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