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Why does a marketing plan need to distinguish spend that pays back within the year from spend that builds an asset?

A Confusing them leads to cutting the compounding investments first
B Accounting rules require it
C Agencies charge differently
D It affects tax treatment

Answer

Confusing them leads to cutting the compounding investments first

SEO and content invested in one quarter return in later ones, so judging them on immediate return systematically undervalues them.

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