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What is the difference between qualitative and quantitative product research?

  1. A Qualitative explains why; quantitative measures how many and how much
  2. B Qualitative is less rigorous
  3. C Quantitative cannot be automated
  4. D They answer the same questions
Answer

Qualitative explains why; quantitative measures how many and how much

Analytics show where users drop off. Interviews and session recordings explain why, and both are needed to act confidently.

All Product Management MCQs

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