What is the difference between qualitative and quantitative product research?
- A Qualitative explains why; quantitative measures how many and how much
- B Qualitative is less rigorous
- C Quantitative cannot be automated
- D They answer the same questions
Answer
Qualitative explains why; quantitative measures how many and how much
Analytics show where users drop off. Interviews and session recordings explain why, and both are needed to act confidently.





