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Why is activation often more important than acquisition?

  1. A Users who never reach the product's core value will churn regardless of how many arrive
  2. B Acquisition is free
  3. C Activation is easier to measure
  4. D Acquisition cannot be improved
Answer

Users who never reach the product's core value will churn regardless of how many arrive

Identifying the aha moment and getting more users to it quickly usually yields more growth than increasing top-of-funnel volume.

All Product Management MCQs

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