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What should you do with a page that has decayed and lost rankings over time?

A Delete it immediately
B Update and expand it, refresh data and improve intent match before writing new content
C Redirect it to the homepage
D Add more keywords to the title

Answer

Update and expand it, refresh data and improve intent match before writing new content

Refreshing an existing page that already has links and history is usually faster and cheaper than earning authority for a brand new URL.

All Search Engine Optimization MCQs

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