Tell me about an SEO project you worked on. What were the results?

Note: SEO interviews reward people who can connect work to revenue rather than to rankings. Traffic that does not convert is a vanity metric.

Cover:

• The site and starting position. Type of site, size, and where it stood — organic sessions, rankings, and revenue at the start.
• The diagnosis. What was actually holding it back: technical issues preventing indexing, thin or duplicated content, no internal linking structure, a weak backlink profile, or targeting the wrong queries entirely.
• What you did, prioritised. Not a list of everything — the two or three things that mattered most and why you chose them first.
• The results, with a timeframe. Organic traffic, rankings for specific target terms, conversions or revenue from organic, and how long it took. SEO results take months, and saying so demonstrates realistic expectations.

If a change did not work, or a core update hurt you, that is a valuable story — everyone in SEO has one.