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Which of these is a reason to split a campaign into two?

  1. A The two product lines need different budgets or bidding strategies
  2. B The keywords have different letters
  3. C There are more than ten keywords
  4. D The ads use different colours
Answer

The two product lines need different budgets or bidding strategies

Campaign splits should follow real differences in settings, budget or targeting, since those are what campaign level controls.

All Google ads MCQs

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