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Why is accurate conversion tracking a prerequisite for smart bidding?

  1. A The algorithm optimises towards whatever you have defined as a conversion
  2. B It is required to run any campaign
  3. C It determines the daily budget
  4. D It sets the Quality Score
Answer

The algorithm optimises towards whatever you have defined as a conversion

Optimising towards a weak proxy such as a page view produces volume without value. Importing offline conversions improves this substantially.

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