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What typically happens immediately after changing a bidding strategy?

  1. A Performance improves instantly
  2. B The campaign enters a learning period during which performance may be unstable
  3. C The campaign is paused automatically
  4. D Quality Score resets to 1
Answer

The campaign enters a learning period during which performance may be unstable

Repeatedly adjusting during the learning period restarts it and prevents the algorithm ever stabilising.

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