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Why can very granular single keyword ad groups be counterproductive with smart bidding?

  1. A They fragment conversion data so the algorithm has too little signal per group
  2. B They cost more per click
  3. C They are no longer supported
  4. D They reduce Quality Score
Answer

They fragment conversion data so the algorithm has too little signal per group

The modern approach consolidates enough to give the algorithm signal while keeping campaigns separate where settings genuinely differ.

All Google ads MCQs

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