What are ad assets, previously called extensions?
- A Additional information such as sitelinks and callouts shown with the ad at no extra cost
- B Paid add-ons that increase the CPC
- C Landing page templates
- D Audience lists
Answer
Additional information such as sitelinks and callouts shown with the ad at no extra cost
Assets increase the ad's size on the page and expected asset impact is a factor in Ad Rank, so they improve position at no additional cost per click.





