Login to manage your account

Please enter a valid email address.
Forgot Password?
Please enter a valid password.
OR

Don't have an account yet? Sign up

Which metric matters most for an e-commerce advertiser?

  1. A Click-through rate
  2. B Return on ad spend
  3. C Impression share
  4. D Average position
Answer

Return on ad spend

ROAS accounts for order value, so a campaign generating fewer but larger orders is correctly valued. Conversion count alone is not.

All Google ads MCQs

Login to manage your account

Please enter a valid email address.
Forgot Password?
Please enter a valid password.
OR

Don't have an account yet? Sign up as