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Which settings are controlled at campaign level rather than ad group level?

  1. A Budget, bidding strategy, location, language, network and schedule
  2. B Keywords and ad copy
  3. C Final URLs
  4. D Negative keywords only
Answer

Budget, bidding strategy, location, language, network and schedule

Campaign structure should follow wherever these settings genuinely need to differ, not an arbitrary organisational logic.

All Google ads MCQs

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