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Which is the correct first step when a campaign's conversions collapse overnight?

  1. A Verify that conversion tracking is still working
  2. B Increase the budget
  3. C Pause all keywords
  4. D Rewrite all ad copy
Answer

Verify that conversion tracking is still working

A broken tag after a site release makes a healthy campaign look dead. Confirming measurement before acting avoids days of wasted work.

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