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What does pinning a headline in a Responsive Search Ad do?

  1. A Forces it into a specific position, reducing the number of combinations Google can test
  2. B Increases its bid
  3. C Makes it appear in bold
  4. D Guarantees a higher Quality Score
Answer

Forces it into a specific position, reducing the number of combinations Google can test

Pinning gives control at the cost of the testing that makes RSAs effective, so it should be used sparingly.

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