What does pinning a headline in a Responsive Search Ad do?
- A Forces it into a specific position, reducing the number of combinations Google can test
- B Increases its bid
- C Makes it appear in bold
- D Guarantees a higher Quality Score
Answer
Forces it into a specific position, reducing the number of combinations Google can test
Pinning gives control at the cost of the testing that makes RSAs effective, so it should be used sparingly.





