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Roughly how much conversion data does smart bidding typically need to perform well?

  1. A No conversions are required
  2. B Around 30 conversions in the past 30 days for Target CPA
  3. C At least 1,000 conversions per day
  4. D Only impressions are needed
Answer

Around 30 conversions in the past 30 days for Target CPA

Below that threshold the algorithm cannot learn reliably, and manual bidding or Maximise Clicks is a better interim choice.

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