What is a key limitation of negative phrase and exact match keywords?
- A They do not include close variants, so misspellings must be added separately
- B They cannot be used in search campaigns
- C They apply only at account level
- D They increase the cost per click
Answer
They do not include close variants, so misspellings must be added separately
Unlike positive match types, negatives are literal. A misspelled query will still trigger the ad unless that spelling is explicitly excluded.





