Login to manage your account

Please enter a valid email address.
Forgot Password?
Please enter a valid password.
OR

Don't have an account yet? Sign up

What does a high CTR with a very low conversion rate usually indicate?

  1. A The ad is attracting clicks but the landing page, offer or audience is mismatched
  2. B The Quality Score is too high
  3. C The budget is too small
  4. D Conversion tracking is unnecessary
Answer

The ad is attracting clicks but the landing page, offer or audience is mismatched

Diagnosing where in the funnel performance breaks down directs the fix. Poor impressions, poor CTR and poor conversion have entirely different causes.

All Google ads MCQs

Login to manage your account

Please enter a valid email address.
Forgot Password?
Please enter a valid password.
OR

Don't have an account yet? Sign up as