How is the actual cost per click calculated in the Google Ads auction?
- A It is always your maximum bid
- B Roughly the minimum needed to beat the next competitor's Ad Rank, divided by your Quality Score
- C A fixed rate per keyword
- D Your budget divided by clicks
Answer
Roughly the minimum needed to beat the next competitor's Ad Rank, divided by your Quality Score
You never pay more than your maximum bid, and a higher Quality Score reduces what you actually pay for the same position.





