Is Ad Strength a ranking factor?
- A No, it is a guideline for asset variety and is not used in the auction
- B Yes, it directly determines Ad Rank
- C Yes, but only for Display campaigns
- D It replaces Quality Score
Answer
No, it is a guideline for asset variety and is not used in the auction
Damaging good copy to move a rating from Good to Excellent is a common trap for people new to the platform.





