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Is Ad Strength a ranking factor?

  1. A No, it is a guideline for asset variety and is not used in the auction
  2. B Yes, it directly determines Ad Rank
  3. C Yes, but only for Display campaigns
  4. D It replaces Quality Score
Answer

No, it is a guideline for asset variety and is not used in the auction

Damaging good copy to move a rating from Good to Excellent is a common trap for people new to the platform.

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