What is the primary purpose of an event marked as a conversion (key event) in GA4?
- A To identify actions that represent business value, which downstream tools optimise towards
- B To make the event fire more reliably
- C To exclude it from reports
- D To increase its data retention
Answer
To identify actions that represent business value, which downstream tools optimise towards
Marking every event as a conversion makes the concept meaningless and misleads any bidding algorithm importing them.





