What does it mean when GA4 transactions do not exactly match the order database?
- A Some gap is expected from consent, ad blockers and attribution windows, but the gap should be stable
- B The implementation is definitely broken
- C GA4 is unreliable and should not be used
- D Orders are being lost
Answer
Some gap is expected from consent, ad blockers and attribution windows, but the gap should be stable
The size of the discrepancy should be explainable and consistent. A sudden change in the gap is the signal worth investigating.
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