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Why should internal links never be UTM tagged?

  1. A Tagging starts a new session and destroys the original attribution
  2. B It slows page loading
  3. C It duplicates pageviews
  4. D GA4 rejects internal UTMs
Answer

Tagging starts a new session and destroys the original attribution

This is a common and damaging mistake, because the original acquisition source is replaced by the internal tag.

All Google analytics MCQs

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