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Why must recommended event names such as purchase be used exactly?

  1. A Standard reports and integrations depend on those exact names and parameters
  2. B GA4 rejects other names
  3. C They are shorter
  4. D They cost less to process
Answer

Standard reports and integrations depend on those exact names and parameters

An event named purchase_complete will not populate the e-commerce reports, which is the most common implementation failure.

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