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What should you do before presenting a surprising analytics finding?

  1. A Verify the tracking, date range, filters and whether the pattern holds across segments
  2. B Present it immediately for impact
  3. C Wait a full quarter
  4. D Change the report design
Answer

Verify the tracking, date range, filters and whether the pattern holds across segments

Presenting a finding that turns out to be a measurement artefact damages credibility for every subsequent analysis.

All Google analytics MCQs

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