If impressions stay steady but clicks fall, what does that most likely indicate?
- A A title, snippet or SERP presentation problem rather than a ranking problem
- B A tracking failure
- C A server outage
- D A seasonal decline
Answer
A title, snippet or SERP presentation problem rather than a ranking problem
Steady impressions mean the pages still rank and are shown. Falling impressions would instead point at a ranking or indexing issue.





