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What is a market sizing question testing in a case interview?

  1. A Structured estimation and stated assumptions rather than knowledge of the answer
  2. B Memorised market data
  3. C Arithmetic speed
  4. D Industry experience
Answer

Structured estimation and stated assumptions rather than knowledge of the answer

Stating assumptions explicitly and sanity-checking the result matter far more than arriving at any particular number.

All Management Consulting MCQs

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