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What is the top-down approach to market sizing?

  1. A Starting from a large aggregate figure and narrowing by successive filters
  2. B Starting from individual customer behaviour
  3. C Surveying the whole market
  4. D Using competitor revenue only
Answer

Starting from a large aggregate figure and narrowing by successive filters

Bottom-up builds from units and prices. Doing both and comparing the results is the strongest approach when time allows.

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