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In B2B marketing, what does the buying committee concept recognise?

  1. A The user, economic buyer and blocker often need different messages
  2. B Only one person makes the decision
  3. C Committees slow decisions unnecessarily
  4. D Marketing should address procurement only
Answer

The user, economic buyer and blocker often need different messages

Marketing that addresses only the end user commonly stalls at procurement or finance.

All Marketing MCQs

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