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What is the most important consequence of the loss of third-party cookies?

  1. A First-party data and brand building become more valuable relative to precise retargeting
  2. B Digital advertising becomes impossible
  3. C Email marketing stops working
  4. D Analytics becomes fully accurate
Answer

First-party data and brand building become more valuable relative to precise retargeting

Measurement becomes more modelled and less certain, which should change how confidently figures are presented.

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