What is the difference between ROI and ROAS?
- A ROAS measures revenue per unit of ad spend only; ROI accounts for total investment and return
- B ROI only applies to advertising
- C ROAS includes salaries
- D They are identical
Answer
ROAS measures revenue per unit of ad spend only; ROI accounts for total investment and return
ROAS can look healthy while the campaign loses money once fulfilment, salaries and margin are included.





