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What is the most productive way to identify where to improve a funnel?

  1. A Finding the stage with the largest drop-off
  2. B Improving the final stage first
  3. C Increasing top-of-funnel volume
  4. D Optimising every stage equally
Answer

Finding the stage with the largest drop-off

A small improvement at the widest leaking stage is worth more than a large improvement somewhere already narrow.

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