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What is the biggest single lever on email marketing performance?

  1. A Segmentation, so the message is relevant to the recipient
  2. B Sending more frequently
  3. C Longer subject lines
  4. D Adding more images
Answer

Segmentation, so the message is relevant to the recipient

A targeted email to 2,000 people routinely outperforms a generic one to 20,000, and generates fewer unsubscribes.

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