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When allocating a limited budget, why should a test portion be protected?

  1. A Without it you never discover the next effective channel
  2. B Regulators require it
  3. C It reduces average CAC
  4. D It improves attribution
Answer

Without it you never discover the next effective channel

A common split is roughly 70% on proven channels, 20% on scaling promising ones and 10% on genuine experiments.

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