What distinguishes owned media from paid and earned media?
- A Owned channels such as your website and email list are controlled by you and compound over time
- B Owned media is purchased
- C Owned media cannot be measured
- D Owned media means influencer content
Answer
Owned channels such as your website and email list are controlled by you and compound over time
The strategic point is that paid should feed owned. Buying traffic that leaves builds nothing.





