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What is the main structural advantage of content over paid media?

  1. A It compounds, continuing to earn traffic long after publication
  2. B It converts faster
  3. C It is always cheaper per lead
  4. D It requires no measurement
Answer

It compounds, continuing to earn traffic long after publication

Paid media stops the day the budget does. The honest comparison is between building an asset and renting attention.

All Marketing MCQs

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