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What should a persona focus on to be useful?

  1. A Goals, buying criteria, objections and information sources
  2. B A fictional name, age and hobbies
  3. C Preferred colours
  4. D Social media handles
Answer

Goals, buying criteria, objections and information sources

Personas must be built from research such as customer interviews and sales call analysis, not from a workshop of assumptions.

All Marketing MCQs

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