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What is the most likely explanation when a campaign gets good traffic but no conversions?

  1. A A landing page, offer or audience mismatch rather than an ad problem
  2. B The budget is too low
  3. C The bid is too high
  4. D The creative needs more colour
Answer

A landing page, offer or audience mismatch rather than an ad problem

Diagnosing by funnel stage directs the fix. Poor reach, poor clicks and poor conversion have entirely different causes.

All Marketing MCQs

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