What is content marketing fundamentally trying to achieve?
- A Attracting and retaining an audience by being genuinely useful rather than interruptive
- B Maximising publishing volume
- C Improving ad click-through rates
- D Reducing production costs
Answer
Attracting and retaining an audience by being genuinely useful rather than interruptive
A handful of definitive pieces outperform fifty thin ones, particularly since Google's helpful content updates.





