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What is the difference between an outcome goal and an activity goal?

  1. A An outcome goal measures a result such as pipeline; an activity goal measures work done such as articles published
  2. B Activity goals are more rigorous
  3. C Outcome goals cannot be measured
  4. D They are the same
Answer

An outcome goal measures a result such as pipeline; an activity goal measures work done such as articles published

Activity goals are easy to hit while achieving nothing, which is why they should support outcome goals rather than replace them.

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