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What most improves collaboration between marketing and sales?

  1. A A shared definition of a qualified lead and a shared target further down the funnel
  2. B More frequent meetings
  3. C A shared office
  4. D Combined reporting lines
Answer

A shared definition of a qualified lead and a shared target further down the funnel

Closing the feedback loop matters too: without knowing which leads were useless, marketing optimises the wrong thing indefinitely.

All Marketing Manager MCQs

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