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What is required to connect marketing activity to revenue?

  1. A Tracking leads by source through the CRM to closed revenue
  2. B Counting leads generated
  3. C Measuring impressions
  4. D Reporting click-through rates
Answer

Tracking leads by source through the CRM to closed revenue

Getting the CRM and marketing platform joined up is often the real work, and without it channel ROI cannot be calculated.

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