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What is the honest limitation of every attribution model?

  1. A Cookie restrictions, cross-device journeys and offline touchpoints sit outside measurement
  2. B They require expensive software
  3. C They only work for e-commerce
  4. D They cannot handle paid media
Answer

Cookie restrictions, cross-device journeys and offline touchpoints sit outside measurement

Attribution is best used for directional comparison over time rather than precise credit allocation.

All Marketing Manager MCQs

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