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What makes an apology during a crisis effective?

  1. A Taking clear responsibility and stating concrete corrective action
  2. B Legal carefulness above all
  3. C Blaming external factors
  4. D Minimising the issue
Answer

Taking clear responsibility and stating concrete corrective action

Defensiveness and non-apologies reliably make matters worse, while following through on the promised change restores trust.

All Marketing Manager MCQs

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