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When should marketing capability be built in-house rather than through an agency?

  1. A When the work is ongoing and core, and deep product knowledge matters
  2. B When the budget is small
  3. C When speed is unimportant
  4. D When the work is highly specialised and occasional
Answer

When the work is ongoing and core, and deep product knowledge matters

Agencies suit specialist skills you cannot justify hiring, temporary projects, and rapid capacity increases.

All Marketing Manager MCQs

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