Login to manage your account

Please enter a valid email address.
Forgot Password?
Please enter a valid password.
OR

Don't have an account yet? Sign up

What should be true of every metric on an executive marketing dashboard?

  1. A It connects to a business outcome someone will act on
  2. B It is available in real time
  3. C It is comparable to competitors
  4. D It updates automatically
Answer

It connects to a business outcome someone will act on

A dashboard with forty metrics communicates nothing. Diagnostics belong in the analyst's own investigation.

All Marketing Manager MCQs

Login to manage your account

Please enter a valid email address.
Forgot Password?
Please enter a valid password.
OR

Don't have an account yet? Sign up as