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How should a marketing team be structured as it grows?

  1. A By whatever boundary matches how the business creates value, with a clear owner per goal
  2. B Always by channel
  3. C Always by product line
  4. D By seniority level
Answer

By whatever boundary matches how the business creates value, with a clear owner per goal

The reasoning behind the structure matters more than the structure itself, since the right shape depends on the business.

All Marketing Manager MCQs

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