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Why should a marketing stack be audited annually?

  1. A Licence spend on unused tools is common and largely invisible
  2. B Vendors require it
  3. C Contracts renew automatically
  4. D It improves data quality automatically
Answer

Licence spend on unused tools is common and largely invisible

Adoption cost also matters: a powerful platform nobody uses is worse than a simple one everybody does.

All Marketing Manager MCQs

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