How should a marketing technology stack be assembled?
- A From requirements, with integration to the CRM weighed above individual features
- B By choosing the best-rated tool in each category
- C By selecting the cheapest options
- D By matching a competitor's stack
Answer
From requirements, with integration to the CRM weighed above individual features
A best-in-class tool that does not connect to the CRM breaks attribution and creates permanent manual work.





