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How should a marketing technology stack be assembled?

  1. A From requirements, with integration to the CRM weighed above individual features
  2. B By choosing the best-rated tool in each category
  3. C By selecting the cheapest options
  4. D By matching a competitor's stack
Answer

From requirements, with integration to the CRM weighed above individual features

A best-in-class tool that does not connect to the CRM breaks attribution and creates permanent manual work.

All Marketing Manager MCQs

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